This is brilliant.
In 2011, Directski.com angered Crystal Ski (part of the huge German travel company TUI Group). Directski stated in a newsletter that their prices were, on average, “WAY” cheaper than Crystal’s. A senior executive from Crystal contacted Tony Collins (owner of TopFlight and the father of Directski founders Anthony & Neal Collins) to complain. Directski responded with this cheeky ad campaign with the slogan ‘Crystal Ski were so upset about our low prices they phoned our dad’. The ad even features Frank Bruno and a Yeti.