This is brilliant.
In 2011, Directski.com angered Crystal Ski (part of the huge German travel company TUI Group). Directski stated in a newsletter that their prices were, on average, “WAY” cheaper than Crystal’s. A senior executive from Crystal contacted Tony Collins (owner of TopFlight and the father of Directski founders Anthony & Neal Collins) to complain. Directski responded with this cheeky ad campaign with the slogan ‘Crystal Ski were so upset about our low prices they phoned our dad’. The ad even features Frank Bruno and a Yeti.
No, I don’t work for them, but I think these Crystal Ski YouTube films are great. Crystal Ski are part of the TUI Group and so have a huge marketing budget and I think they have put it to very good use here.
I particularly like this one below – Apres Ski in the City. It made me laugh!! (Oh I have been there – many times!!)
And this one is great too – The Ski Explorers:
Roll-on January 23rd – Sauze d’Oulx is calling!!!
I just love this short Red Bull video on YouTube: Skiing in Colour. It features Austrian alpine skier, Marcel Hirscher, arguably the best male Slalom skiier in the world at the moment. He has won the overall FIS Alpine Ski World Cup title four years in a row.
This is incredibly relaxing and inspiring to watch.
Red Bull TV have loads of great ski films to watch either on YouTube or on Red Bull TV itself. I have spent many Sunday afternoons mesmerised by some of the extreme skiing films. They can achieve the truly impossible on two sticks!! Watch and dream!